MCV/DEVELOP News, events, research and jobs from the games industry
Mike Pappas, CEO of Modulate, explains how automated voice moderation has a natural advantage over methods of combatting abuse through text
Read More »Winning the toxicity arms race
How passion puts the quality into quality assurance
Room 8 on bringing exceptional quality to quality assurance
Read More »The dollars and sense of prioritizing child safety online (or, how to not be fined half a billion dollars)
The majority of the costs relate to COPPA violations by Epic; and reveal an evolution to the way the FTC views COPPA protections and child safety issues, which every online platform should be taking notice of
Read More »Nintendo’s US TV ad spend was higher than PlayStation and Xbox in August
Nintendo spent the most amount of money on US gaming industry TV ad spend in August, according to new figures from real-time TV ad measurement company iSpot.tv (via GamesBeat), spending an estimated $4.5m. The platform holder aired 14 adverts over 1,600 times, collecting around 230.6m impressions. The biggest ad was …
Read More »Analysis: TV ad spend in the lucrative toys-to-life space
Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16. As gaming sits on the precipice of VR, it is more apparent than ever that the way we interact with gaming media is consistently evolving. Over the past …
Read More »Sony debuts musical PlayStation 4 ad
Want to know what the ‘PS4 Life’ looks like? If Sony is to be believed it features a lot of dancing with video game characters, including some guardians from Activision’s hit online shooter, Destiny. That’s according to a new advert – which appears to have been pitched as a musical …
Read More »Marketing start-up SuperAwesome raises $7m in funding
UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding. That’s according to Venture Beat, who says that this new cash will be funding its AwesomeAds digital ad platform. The firm claims that this new platform is a safe way of targeting children with ads …
Read More »VIDEO: Watch the DriveClub TV ad
Sony has released the TV ad that it will run next week ahead of the release of PS4 racer DriveClub. The ad follows a selection of gamers from around the world as they pledge allegiance to their club, by taking ‘The DriveClub Oath’,” the company says. Forming part of a …
Read More »VIDEO: Here’s the FIFA 15 TV ad
Lionel Messi is the big name who is this year fronting EA’s TV campaign for FIFA 15. The ‘Fell the Game’ short depicts gamers experiencing their immersion on the pitch, while Messi himself acrobatically jumps about a living room. And a fish jumps out of some water. FIFA 15 is …
Read More »ASA bans EA’s Dungeon Keeper ad for claiming game is free
Dungeon Keeper on iOS is not free and must not be advertised as such. That’s the verdict of the Advertising Standards Authority, which has upheld a complaint about an advertisement for the game in which it was described as being free. The ad was also criticised for showing a well-developed …
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