Tag Archives: ad

An agreement between in-game ad firm Double Fusion and PS3 platform holder Sony has hit a stumbling block today with news that a new advertisement recently introduced in download-only racing title WipEout HD has been removed. The decision comes after reports that the ad has doubled loading times between tracks …

Publisher Capcom has vowed to keep up the TV advertising to promote its new Monster Hunter game. The title has sat at the top of the ChartTrack PSP Top 10 since its launch last month, and the firm is hoping to build on these sales to establish a ‘body’ of …

PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message. According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’ The two adverts, developed by M&C Saatchi, represent the …

The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2. Ubisoft is looking to engage both fans of the best-selling original plus a wider audience in a promotional push that includes TV ads, a retail deal – and even …

Microsoft has launched its latest attack on Apple’s Mac vs PC marketing campaign, lambasting its rival’s pricing, which it alleges is far more expensive than PCs. Using a volunteer – who is told that if she can find a 17-inch laptop for under $1,000, she can keep it – Microsoft …

MCV has uploaded a high-resolution version of the Government’s controversial Change4Life ad – click here to take a look . If you want to save the ad to your computer, simply right click on it and select ‘save image as’. Since MCV announced that it had filed an official complaint …

Fashionable global technology firm Apple has been forced by UK advertising watchdog the ASA to pull a TV advert for its iPhone that has been found to paint a misleading picture about the speed of the machine’s web browser. CasualGaming.biz has the full story – click here to take a …

Japanese games publisher Sega has pulled an online ad for its Wii rhythm-action title Samba De Amigo following a successful campaign from animal rights group PETA (People for the Ethical Treatment of Animals). PETA’s blog reads: We’re officially bananas about Sega. In fact, we’re sending them a thank-you card and …

The Advertising Standards Authority has banned a Sony PS3 internet advert in the UK, reported Life Style Extra. The organisation said that the advert "could be deemed to condone or glamorize violence or anti-social behaviour.” After forcing it to be withdrawn, the ASA issued Sony with a warning regarding its …