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Sony’s 1 min 43 sec teaser trailer for the PlayStation 4 was the most viewed ad on YouTube in February. The short attracted 26,296,340 views, well ahead of the second place ad from Samsung Mobile which won 21,382,135 views. Both organic views and paid-for ad views are counted in the …
Read More »PS4 tops YouTube’s most-watched ads list
More than 26 million people watched Sony’s reveal trailer for its next-generation PS4 console last month. The video, which can be viewed below, topped YouTube’s ads leaderboard for February 2013 with five million more views than the next most popular ad, which was from Samsung Mobile USA. The rankings are …
Read More »One moaning git leads to Wii U TV ad ban
A single, solitary and most likely lonely person has led to the banning of a Nintendo Wii U TV ad. The ASA bizarrely chose to uphold the complaint that drew issue with the depiction of how the console switches from TV gameplay to GamePad gameplay as the short did not …
Read More »Asda criticised over "sexist" Christmas TV ad
UK supermarket chain Asda has come in for criticism over its Christmas TV campaign. Running under the slogan ‘Behind every great Christmas, there’s Mum’, the short sees a mother seemingly struggling alone to prepare the Christmas Day festivities as the rest of the family wait on. Both women’s and men’s …
Read More »Sony France runs Vita "four breasts" ad
The French arm of Sony Computer Entertainment has published a PlayStation Vita ad that certainly pushes the boundaries of sexism. The magazine ad, which was spotted by Kotaku, compares the Vita with its front touchscreen and rear touchpad functionality to a woman with four breasts. The tag line is "Touch …
Read More »Robert Downey Jr stars in live-action Call of Duty: Black Ops II ad
Activision has released a brand new live-action trailer for Call of Duty: Black Ops II. Carrying the tag line There’s a soldier in all of us” the short sees a number of supposedly normal gamer folk facing off in a brutal city war scenario. And it also stars Robert Iron …
Read More »Bridgestone denies Kevin Butler complaints
Kevin Butler did not appear in the Bridgestone Tires ad at the centre of Sony’s new lawsuit, the tire company has claimed. Yesterday MCV reported that Sony is suing both the tire company and ad agency Wildcat Creek – owned by Kevin Butler actor Jerry Lambert – amidst allegations that …
Read More »£4m war chest for Assassin’s Creed III ad assault
Ubisoft is splashing out over 4m in the UK to make Assassin’s Creed III one of the biggest Christmas games. It is the most expensive marketing spend in Ubisoft’s history and funds a campaign that spans more than three months, rivalling support for titles such as FIFA and Call of …
Read More »The horror! Capcom’s disturbing Resi TV ads
Capcom debuted its frightening new live-actionTV ad for Resident Evil 6 during England’s 5-0 win against Moldova. The 60 second ad – which featured people praying for help as the end approaches – was then followed up post-match with a 30 second gameplay trailer. Capcom also sent out SMS messages …
Read More »Facebook drawing EA ad money away from TV and print
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …
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