MCV/DEVELOP News, events, research and jobs from the games industry
San Francisco based browser game developer Kixeye is in for a good day. The studio has released a recruitment ad on YouTube. And, frankly, it’s amazing. This is viral marketing done good and will not only resonate extremely well with developers, but also with gamers themselves. Check it our below:
Read More »Nike becomes the first UK company to have Twitter ads banned
A Twitter advertising campaign organized by Nike has become the first to be banned in the UK. Wayne Rooney and Jack Wilshere – both of whom are sponsored by the sports brand – recently tweeted links and hashtags promoting the Make It Count creative. The first, from the Manchester United …
Read More »Extended Halo 4 E3 trailer to air during England game
Microsoft will use tonight’s England vs France clash at Euro 2012 to give its Halo 4 marketing a significant kick-start. The TV premiere of the live action Extended Halo 4 E3 trailer will be shown at half time – or around 5:45pm – on ITV1 and ITV1 HD. It depicts …
Read More »Ads that pause gameplay – coming to PS3?
Technology that pauses gameplay to display advertisements has been filed in a patent by Sony Computer Entertainment America. The tech would work by effectively pausing any in-progress game and forcing an ad to be displayed on screen for a pre-defined period of time. It is described by SCEA as "a …
Read More »Top Ten TV ad campaigns of 2012 so far
The Xbox 360 Kinect campaign leads thethe top ten games and console TV campaigns of the year to date. The chart below represents the Top Ten games and consoles TV campaigns of 2012. The larger the bubble, the larger the campaign, in TVR terms. One TVR represents one per cent …
Read More »MoH and CoD prepare Champions League ad showdown
Publisher EA has announced that it will air the world TV premiere ad for Medal of Honor: Warfighter during tomorrow’s Champions League final between Chelsea and Bayern Munich. And those of you who read MCVuk.com will know that a certain other war shooter will also get a TV ad tomorrow …
Read More »New Black Ops 2 trailer during Champions League final
A brand new trailer for Activision’s Call of Duty: Black Ops 2 will be aired this Saturday during the Champions League final. CVG doesn’t say whether the short will be shown at half time or after the match. Nor do we know if we’ll get to see any new gameplay …
Read More »Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years. The lines represent TV activity, benchmarked against 2008. The bars represent the year-on-year percentage change in activity (2012 vs 2011).The analysis does not make …
Read More »Tesco declares itself "The Home of Gaming"
In a new no-holds-bar advertising campaign, supermarket Tesco has declared itself The Home of Gaming”. The ad, carried by CVG, features a picture of a PS3 controller and carries the following claims: The largest number of gaming stores in the UK”393 stores open at midnight for new game releases”Over 10,000 …
Read More »TV ad focus: PS Vita vs other handhelds
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed. The chart compares the cumulative individual TVRs and number of weeks on air for other handhelds’ TV launch activity. What’s evident is the differing strategies utilised by Sony …
Read More »