MCV/DEVELOP News, events, research and jobs from the games industry
Warner Bros has released its 50-second TV clip for the upcoming Batman: Arkham Origins. The stylish short shows a young Bruce Wayne falling victims of school bullies throughout his childhood before one day, metaphorically liberated by the Dark Knight himself, he chooses to fight back. Youth is a theme seen …
Read More »VIDEO: See Sony’s first PS4 TV ad
The first TV ad for PS4 has been released by Sony, and you can see it right here. It’s called ‘Perfect Day’ and sees two mates competing in a range of games (depicting an RPG, a racing game and Killzone), all while singing a version of the Loud Reed song …
Read More »VIDEO: Here’s the first Xbox One TV ad
Microsoft’s first TV ad for Xbox One focuses on its TV, chat and NFL functionality. The machine will of course be pitched differently to lots of different markets and the appeal of its multimedia functionality will mean that Microsoft will inevitably be targeting some sales in non-gaming markets. But considering …
Read More »"Experimental" Ouya ad takes aim at traditional gaming
An ad that was posted on Ouya’s official YouTube channel has certainly succeeded in catching the attention. Called ‘Sixty Bucks For A Game’, the 30-second short has since been pulled from Ouya’s channel but can be seen below via a mirror. It sees a gamer react negatively to a session …
Read More »Peak season push for Pikmin 3
It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas. The company told MCV that it is already planning a post-launch campaign that will run during Q4, accompanying other blockbuster titles such as Super Mario 3D World and Donkey Kong Country: Tropical …
Read More »UK PS4 launch confirmed for 2013 by ad
A Sony ad for the PS4 in today’s issue of Metro confirms a 2013 release for the machine. The ad, pictured by Future’s James Jarvis, carries a simple Coming 2013” line at the bottom. Until now all signs had pointed to Sony being very, very keen on getting the console …
Read More »3DS game giveaway gets TV ad push
Nintendo is giving away 3DS games, and is promoting the offer via TV. The firm’s ‘So Many Games’ promotion is a buy-three-get-one-free offer. Consumers who register three recently released 3DS titles will get a download version of a fourth one free. The games in the promotion include Luigi’s Mansion 2, …
Read More »First PS4 UK TV ads planned for Champions League final – report
Sony will use May’s Champions League final to kickstart its PS4 marketing drive. PS4 Daily reports that SCEE has booked a slot during the May 25th event, which will be aired on ITV. Sony is already an existing Champions League sponsor having penned a deal reportedly worth $40m. The Champions …
Read More »Global ad spend grew in 2012
After the disastrous collapse of 2009, global advertising revenue is again on the rise. That’s according to Worldwatch Institute’s Vital Signs Online service, which found that the 9.6 per cent drop suffer in 2009 in the aftermath of the global banking meltdown has been partially reversed thanks to a 3.3 …
Read More »VIDEO: See BioShock Infinite’s TV ad
The final TV ad for 2K Games’ BioShock Infinite has been released online just a week ahead of the game’s long-awaited release. The action-packed short does a great job of showing off the unique gameworld as well as introducing protagonists Booker DeWitt and the mysterious Elizabeth, as well as some …
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