In-Depth - Page 10 of 36

User acquisition in mobile publishing: how marketing makes a hit out of your mobile games

20th May 2022 In-Depth Comments Off on User acquisition in mobile publishing: how marketing makes a hit out of your mobile games

Are you an up-and-coming mobile game developer that has never dealt with user acquisition? In this article, UA managers from AppQuantum reveal the details of the paid user acquisition cycle for a mobile game. Today, the mobile games market is flooded with hundreds of thousands of titles. New projects — …

EA’s knockout initiative to address skills shortfall – “We want everyone to see a future for themselves in the industry, no matter their background, ethnicity, or gender.”

19th May 2022 Business News, In-Depth Comments Off on EA’s knockout initiative to address skills shortfall – “We want everyone to see a future for themselves in the industry, no matter their background, ethnicity, or gender.”

In March, EA announced the start of not one but two educational partnerships. The first with Ukie’s Digital Schoolhouse, the other with EVERFI in the UK. The aim: to bring the spheres of education and industry closer together.

ADHD and the games industry – Mediatonic’s Anna Hollinrake on her diagnosis, and how best to support neurodiverse employees

18th May 2022 Business News, In-Depth Comments Off on ADHD and the games industry – Mediatonic’s Anna Hollinrake on her diagnosis, and how best to support neurodiverse employees

Ahead of this year’s Develop:Brighton, Chris Wallace catches up with Mediatonic’s Anna Hollinrake, to discuss her journey with managing ADHD in the workplace

“The pride we feel comes from the faith and trust our clients give us” – Catching up with Liquid Crimson

17th May 2022 Business News, In-Depth Comments Off on “The pride we feel comes from the faith and trust our clients give us” – Catching up with Liquid Crimson

In spite of all the challenges of recent years, things continue to run a healthy shade of red for the Guildford-based creative studio. Richie Shoemaker finds out more

A Dead Good Decade: Celebrating 10 years of Dead Good Media

16th May 2022 Business News, In-Depth Comments Off on A Dead Good Decade: Celebrating 10 years of Dead Good Media

We hope you turned up ready for a party, because Dead Good Media is celebrating its 10th birthday! Chris Wallace catches up with Stu Taylor and Carly Moxey to find out what the global agency has been up to

Surviving Project Zomboid: “It’s fair to say that Project Zomboid has lived and died and lived again largely thanks to its community.”

11th May 2022 Business News, In-Depth Comments Off on Surviving Project Zomboid: “It’s fair to say that Project Zomboid has lived and died and lived again largely thanks to its community.”

Over more than ten years Project Zomboid has gone from being one of the unluckiest games in development to one of the longest. Richie Shoemaker picks the brains of Indie Stone co-founders Chris Simpson and Marina Siu-Chong to see what went right

Ready Player 1 Events: The return of the Insomnia Gaming Festival

14th April 2022 Business News, In-Depth Comments Off on Ready Player 1 Events: The return of the Insomnia Gaming Festival

Insomnia is returning after more than two years of inactivity. Richie Shoemaker talks to its creator and Player1 Events CEO Craig Fletcher about why it’s better to wake rather than shake up the venerable gaming festival

Breaking new ground for sound: PitStop Productions celebrates its 25th anniversary with a multi-million pound Sound Design Creation Centre

13th April 2022 Business News, In-Depth Comments Off on Breaking new ground for sound: PitStop Productions celebrates its 25th anniversary with a multi-million pound Sound Design Creation Centre

After years of negotiating the fraught planning process, PitStop Productions announced last month that construction will soon begin on its multi-million pound Sound Design Creation Centre. Richie Shoemaker talks to a relieved John Sanderson about what the facility will mean for game audio services in the UK

“This is a moment of cultural recognition for games, and BAFTA is one of the few organisations that can do it like this” – Catching up with BAFTA’s new head of games, Luke Hebblethwaite

12th April 2022 Business News, In-Depth Comments Off on “This is a moment of cultural recognition for games, and BAFTA is one of the few organisations that can do it like this” – Catching up with BAFTA’s new head of games, Luke Hebblethwaite

BAFTA has appointed a familiar face as their new head of games. We catch up with Luke Hebblethwaite to find out what his new role means for the future of BAFTA.

Secret Mode origins: Behind the scenes of Sumo Group’s indie publishing arm

8th April 2022 Business News, In-Depth Comments Off on Secret Mode origins: Behind the scenes of Sumo Group’s indie publishing arm

Born in the midst of a pandemic, Sumo Group’s indie publishing arm is celebrating its first birthday just as the world appears to be leaping from proverbial frying pan into literal fire. However, despite the troubles well beyond its control, it has been a successful twelve months for the fledgling …