Mobile

“Why are brands missing the obvious? Stop annoying your audience! While targeted ads serve a purpose, they are intrinsically unwanted, and exceptionally ignorable”

Bandai Namco’s new mobile arm will be focusing on creating content for a western audience

New title from Niantic can't match its previous smash hit over its first 24 hours

Is rewarded video the perfect monetisation solution for your next free-to-play mobile title?

Activision hope to tap into China’s lucrative mobile gaming scene

Game launched in September 2016

We talk to Hutch Games' commercial director Peter Hansen-Chambers about the mobile studio's company culture

Highly contrived story is typical of mainstream press attitude to popular games

Investigation started after major mobile RPGs weren't released on all platforms simultaneously

The original live game genre is making a comeback and Jagex feels its 17 years of experience puts it in the driving seat when it comes to the next generation of ‘living games’