Publishing

Niche work if you can get it

The same shelves that were once ruled by PC, PSX and (occasionally) N64 now have to find room for PS3, PS2, 360, GBA, PSP, DS and Wii. Meanwhile, there are the other three horsemen of the High Street apocalypse – offshore websites, supermarkets and downloads. Is it time for PC …

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Atari gets new advertising agency

Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world. According to Marketing Week , the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’. It is unclear how the …

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Atari gets new advertising agency

Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world. According to Marketing Week , the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’. It is unclear how the …

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Sega boss: ‘We’ll back PS2 for years to come’

Sega Of America president and COO Simon Jeffery has told MCV that he expects Sony will enjoy significant sales of PS2 hardware for two to three years at least”. In a wider interview with MCV , Jeffery pledged Sega’s long-term support for the console, predicting that it would have longer …

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Sega boss: ‘We’ll back PS2 for years to come’

Sega Of America president and COO Simon Jeffery has told MCV that he expects Sony will enjoy significant sales of PS2 hardware for two to three years at least”. In a wider interview with MCV , Jeffery pledged Sega’s long-term support for the console, predicting that it would have longer …

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SCi has received three bids, says report

Eidos parent the SCi Group has received two further bids after disclosing that it had received a ‘possible offer’ at the beginning of September. According to The Times , the original extremely preliminary” bid came from Ubisoft, but that has been followed by solid interest from Time Warner – which …

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SCi has received three bids, says report

Eidos parent the SCi Group has received two further bids after disclosing that it had received a ‘possible offer’ at the beginning of September. According to The Times , the original extremely preliminary” bid came from Ubisoft, but that has been followed by solid interest from Time Warner – which …

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