Publishing

With Gears 5 released on Steam, plus Ori and the Blind Forest coming to Switch, Aaron Greenberg, GM of games marketing, clarifies Xbox’s first-party strategy and fills us in on the thinking behind its upcoming London celebration, X019

We talks to EMEA executive director Alain Corre about Ubisoft’s new lease of life, free from Vivendi, and how it’s experimenting on many different fronts from new IPs to new platforms, new territories and free-to-play

Having explored an array of varied projects in the past few years, Bandai Namco Entertainment Europe has learnt many lessons, reaching a newfound maturity. Hervé Hoerdt tells us about BNEE’s ambitions, its expectations for brand new project Tori and how the European branch has finally found its identity

"Due to the current climate emergency, we've decided that from here on we will distribute our games in the most environmentally-friendly way that we possibly can."

To what extent is Xbox Game Pass responsible for taking retail sales away from Microsoft’s title?

"Performance marketing is all about growing a business profitably"

CEO Klemens Kundratitz talks to MCV about the company's greater reach and broader offering, with its latest office opening in Poland plus the acquisition of games merchandise specialist Gaya Entertainment

Green Man Gaming’s answer to toxic behaviour in the community is coming in game form: Pride Run. David Clark tells MCV@gamescom about what led the publisher to pick up the LGBTQ+ project

The Settlers will return to PC in 2020 after a decade hiatus. MCV@gamescom talks to MD Benedikt Grindel about how Ubisoft Blue Byte wants to duplicate Anno’s success with the franchise thanks to the opportunities presented by Asian markets

Every month Jagex’s developers visit us from Runescape’s Gielinor to talk about their latest adventures. This month Nicholas Beliaeff, SVP game development, provides an overarching way to think about making games