The British Esports Association has announced that Sophie Goldschmidt has joined its advisory board.
Goldschmidt is currently the Chief Commercial Officer at Chime and has previously held positions at the Rugby Football Union, the NBA, the Women’s Professional Tennis Association and is currently a non-executive board member of the PGA European Tour.
While working with the British Esports Association she will try and bring in more non-endemic sponsors into the world of eSports in the UK.
“I am delighted to be joining the British Esports Advisory Board. The fast growth and excitement in the sector has garnered much positive attention,” said Goldschmidt. “When you look at the staggering numbers engaging in esports at various levels the potential impact globally can be very significant. I look forward to working with the Board to help shape the best path forward.”