Media & PR

Doing so will bring more diverse workforce, says CEO Wilson

Sainsbury’s has targeted a major expansion in video game floor space as it looks to grow its entertainment offering, the supermarket chain has told MCV. Both Asda and Tesco have been quick to tout their recent success in video game sales, and Sainsbury’s is keen to catch up by improving …

Speakers named for one-day mobile games event taking place July 29th

Retailers have asked publishers to stick to Friday release dates in the wake of increased mid-week releases. Blockbuster titles Halo 3 and Grand Theft Auto IV enjoyed Wednesday and Tuesday releases respectively, and Metal Gear Solid 4 was released this week on a Thursday. Yet UK retailers fear that if these …

British newspaper's Monday editorial warns of 'Grand Theft Industry' if authorities don't act

Popular global Microsoft Game Studios boss Shane Kim has been promoted to a new business development position – with European studios manager Phil Spencer set to switch back to the US to replace him. Kim will assume the role of corporate VP of strategy and business development for Microsoft’s Interactive …

EXCLUSIVE: Brown's Government to 'collect and review' evidence for a production tax credit

BBC current affairs TV show Newsnight has filmed two boys playing a ’15’-rated game in front of one of its reporters – despite the pair clearly being younger than the title’s BBFC age classification. Last Wednesday evening’s episode of the show featured an examination of the legacy of media critic …

UK trade association outlines its part in the campaign to guarantee the 'right policy environment' for studios

Whilst the BBFC-PEGI debate continues to rumble in the wake of the notorious Byron Report, a new report entitled Video Gamers in Europe 2008 from ISFE-Nielsen suggests that European gamers back the current PEGI system. Across the 15 countries surveyed, 93 per cent of respondents to Nielsen’s survey recognised the …