Media & PR

The International Game Developers Association (IGDA) has named Jen MacLean its interim executive director. Her appointment follows the departure of former executive director Kate Edwards, who stepped downat the end of June before joining mental health charity Take This. In MacLean’s new role, she will continue to work closely with …

Licensing and merchandising are the big themes of this week’s issue of MCV, and with Brand Licensing Europe heading to London next month, we look at how games businesses can take full advantage of the huge predicted growth in brand extension. We also speak to Loot Crate to find out …

Brands that work alongside entertainment culture are more likely to create a more powerful connection with consumers than those that don’t, a new study from marketing agency Frukt has found. In the ‘Press Play: Brands and the Power of Entertainment’ report, over 70 per cent of respondents said they would …

Co-founder of the studio tweeted the news after the influencer used the language this weekend on a live stream

Destiny 2 launched today, but if you go and take a look on Metacritic you’ll find that all the big gaming sites are still working on their reviews. A quick look round and most have prominent stories on their homepages explaining why the review isn’t up yet and what the …

Ubisoft has announced a new partnership between its upcoming Assassin’s Creed Origins title and Monster Energy. Not only will more 500m Monster Energy drinks receive custom Assassin’s Creed Origins character designs, including protagonist Bayek, but the deal will also allow fans to access special in-game items and prizes. Starting on …

Video is now the lingua franca of gaming coverage – and at this year’s Gamescom it came, as ever, in a myriad of forms: studio-style news coverage and interviews, game preview footage, live gameplay streams, esports coverage, or the numerous chattier, personality-driven formats that proliferate on YouTube and Twitch.  Of course, …

In this week’s roundup: Green Man Gaming hires new performance marketing EVP, Ukie’s Blackwell becomes theMayor of London’s first chief digital officer, a new marketing director arrives at Sold Out, PlayStack gets new COO and board director,Koch Media’s Scarborough joins Improbable and Ukie welcomes three new members. Green Man Gaming …

Green Man Gaming has appointed Paul Turner as its new performance marketing EVP. In his new role, he will be responsible for ramping up Green Man Gaming’s international digital marketing campaigns as it expands its localised websites into new regions. He will also be in charge of driving international traffic …

Ukie’s former head of public affairs Theo Blackwell has been appointed by the Mayor of London as his new chief digital officer. The position, which is the first of its kind, will see Blackwell play a leading role in realising the Mayor’s ambition to make London the world’s smartest city, …