Media & PR

Gaming presses pause in respect of US protests – Activision joins EA and PlayStation – but what about the other ‘E3’ shows?

Multiple gaming giants have announced the delay of major announcements over the last 24 hours. Activision, PlayStation and EA lead the move, with all three postponing events which were to have taken place this week, in response to the continuing protests in the US after the death of George Floyd.  …

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COVID-19 is packing releases into H2 – alongside new console launches – making for a titanic fight for consumer attention post-lockdown

2020 release schedule

A lot of product and a lot of marketing spend, will try to find potentially elusive eyeballs, in a compressed period of time.

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